Friday, April 20, 2007

INVITATION to the -
1st Cebu Regional Retail and Franchise Conference to Redefine Businesses

For the first time in Cebu, the Philippine Retailers Association (PRA) and the Philippine Franchise Association (PFA), in cooperation with the Department of Trade and Industry (DTI), will stage the 1st Cebu Regional Retail Conference on 24 April and 1st Cebu Regional Franchise Conference on 25 April, at the Parklane Hotel.

Industry experts in the retail and franchise industries from Manila and Cebu will be led by PRA & PFA Chairman Emeritus and Philippine Chamber of Commerce and Industry (PCCI) president Samie Lim, PFA Co Founder Bing Limjoco, Franchising Expert Manuel Siggaoat, and Krispy Crème and Max’s President Robert Trotta.

Equally notable speakers from Cebu will be Steve Benitiz of Bo’s Coffee Club, Melanie Ng of Premium Concepts, James Co of Cebu Home Builders Virgilio Espeleta of Julie’s Franchise Corp., Glenn Soco of Coffee Dream, and Johnie Lim of Body & Sole.

According to PRA/PFA Cebu Chapter President Jay Aldeguer of Island Souvenirs, “Some of today’s best brands come fromCebu and the main objective of the Retail and Franchise Conference is not only help them become national brands, but to bring them to world-class standards, as well.”

Supporting the back-to-back conference are Globe Telecoms, Globe Solutions/GlobeQuest, PLDT Business Solutions, Philips Lighting, The Parklane Hotel, Sun Microsystems, and Parkmall; with GoLarge, Sun Star Daily, Cebu Daily News, The Freeman, Y101, WRock, and Cebu TV as media partners.

Day 1

The Retail Conference on April 24 will feature topics on visual merchandising, retail branding, customer service, successful retailing in malls, and starting a retail venture and will be presented by renowned entrepreneurs and speakers from Cebu and Manila. To showcase the new retailers shaping Cebu’s shopping scene, a panel composed of Cebu’s fastest growing retail concepts led by Toys@Work, Paseo, What a Girl Wants, Lava, and Dupe will share their experiences and success stories.

Day 2

For the Franchise Conference on April 25, topics like opportunities in franchising, how to plan for growth and expansion, building a franchise network, technology solutions and trends for franchising, how to buy a franchise, implementing successful marketing strategies, will be presented by prominent entrepreneurs and discussed by a panel of franchisors.

Registration

Early registrants can avail of an Early Bird Rate of P1,500 per day, inclusive of AM/PM snacks and lunch, certificate of attendance, and handouts or P2,500 for both conferences until April 20 only, after April 20, registration will be 10% higher.

Limited seats available; first come, first serve. For more information, contact Moonstruck Marketing Services, Inc., headed by Cherry C. Thelmo-Fernandez at tel. 346-5322 or email pracebu@moonstruckmarketing.ph OR PRA-MANILA at 6874180/4181 email:pra@nwave.net.

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